• Could Digital Advertising Help Reduce the Burden on Barrie Taxpayers?
• Barrie should look at new sources of revenue instead of relying only on property-tax increases.
• Other Ontario municipalities are already using digital advertising on public property as a source of revenue.
• The real model could be available where private companies to install and operate large digital billboards on City-owned property.
• The private sector pays for the installation and operation, while the City receives revenue from the arrangement.

• Why couldn’t Barrie explore a similar model?

• With the right locations, proper regulations and a competitive process, Barrie could potentially allow private companies to finance, build and operate large digital advertising boards on suitable City-owned properties—while generating revenue for the City.

• We should be looking at creative ways to generate revenue, improve efficiency and reduce pressure on property taxpayers.